Booking (BKNG) valuation against sector peers: P/E 16.5 (sector median 18.3), EV/EBIT 13.3, free-cash-flow yield 7.8%, P/S 4.2.

Ratios vs sector

Medians of Consumer discretionary companies in the same region (stocks and REITs).

Lower P/E, P/B, P/S and EV/EBIT mean cheaper; higher yields, returns and margins mean more for the price. Negative multiples (losses) are left out of the medians.

Metric	BKNG	Sector median	vs median
P/E	16.5	18.3 · n=193	10% below
P/B	—	2.6 · n=203	—
P/S	4.2	1.2 · n=229	258% above
EV/EBIT	13.3	15.4 · n=173	13% below
Free-cash-flow yield	7.8%	5.7% · n=224	36% above
Dividend yield	1.03%	0.00% · n=245	—
Return on equity	—	14.1% · n=210	—
Return on invested capital	—	12.0% · n=195	—
Gross margin	—	40.5% · n=195	—
Net debt / EBITDA	0.45	1.13 · n=176	61% below

Lower P/E, P/B, P/S and EV/EBIT mean cheaper; higher yields, returns and margins mean more for the price. Negative multiples (losses) are left out of the medians.

Value factor: 60 of 100 within the peer group. Full score breakdown →

Sector peers

The largest companies of the same sector and region.

Instrument	P/E	P/B	EV/EBIT	Free-cash-flow yield	Dividend yield	Smart Score
AMZNAmazon.com	21.7	4.8	28.7	−1.6%	0.0%	4/10
TSLATesla	466.5	16.8	422.5	0.2%	0.0%	1/10
HDThe Home Depot	24.6	21.1	18.9	4.3%	2.6%	6/10
MCDMcDonald’s	22.1	—	18.2	3.8%	2.6%	7/10
TJXTJX	24.8	14.1	—	3.9%	1.6%	8/10
LOWLowe's	19.6	—	16.0	5.4%	2.1%	3/10
SBUXStarbucks Corporation	63.2	—	45.3	2.9%	2.3%	4/10
ABNBAirbnb, Inc	34.8	12.0	32.3	—	0.0%	8/10
MARMarriott International	41.6	—	29.2	3.2%	0.7%	8/10
RCLRoyal Caribbean Cruises	20.0	7.8	21.4	1.7%	1.6%	3/10

Fiscal-year history

From annual SEC filings; each bar is a fiscal year, labelled by the year it ended.

Filings: U.S. SEC EDGAR · ratios computed by AI-Stock Invest from public filings and end-of-day prices · latest period 30 Sep 2026 · filed 03 Nov 2026

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