Valuation

BKNGBooking

StockNasdaqAmerika Birleşik DevletleriConsumer discretionaryEU retail: available

9/10

Ratios vs sector

Medians of Consumer discretionary companies in the same region (stocks and REITs).

Lower P/E, P/B, P/S and EV/EBIT mean cheaper; higher yields, returns and margins mean more for the price. Negative multiples (losses) are left out of the medians.
Metric	BKNG	Sector median	vs median
P/E	16,7	17,0 · n=159	near the median
P/B	—	2,4 · n=168	—
P/S	4,3	1,0 · n=188	%342 above
EV/EBIT	13,3	14,9 · n=142	%10 below
Free-cash-flow yield	%7,9	%6,1 · n=185	%29 above
Dividend yield	%1,02	%0,67 · n=195	%53 above
Return on equity	—	%13,2 · n=167	—
Return on invested capital	—	%12,3 · n=160	—
Gross margin	—	%39,7 · n=158	—
Net debt / EBITDA	0,31	1,26 · n=145	%75 below

Value factor: 58 of 100 within the peer group. Full score breakdown →

Sector peers

The largest companies of the same sector and region.

Instrument	P/E	P/B	EV/EBIT	Free-cash-flow yield	Dividend yield	Smart Score
AMZNAmazon.com	20,3	5,0	29,4	−%0,4	%0,0	5/10
TSLATesla Motors	381,2	16,7	323,6	%0,4	%0,0	2/10
HDThe Home Depot	20,7	17,7	16,3	%5,1	%3,1	6/10
MCDMcDonald’s	19,2	—	16,2	%4,6	%3,1	7/10
TJXTJX	25,9	14,8	—	%3,7	%1,3	8/10
SBUXStarbucks Corporation	53,6	—	39,0	%3,4	%2,7	4/10
LOWLowe's	15,9	—	13,6	%6,6	%2,6	4/10
ABNBAirbnb, Inc	37,1	12,8	32,9	—	%0,0	8/10
MARMarriott International	37,5	—	26,7	%3,2	%0,8	8/10
DASHDoorDash	96,1	8,1	109,9	%3,2	%0,0	2/10

Fiscal-year history

From annual SEC filings; each bar is a fiscal year, labelled by the year it ended.

Filings: U.S. SEC EDGAR · ratios computed by AI-Stock Invest from public filings and end-of-day prices · latest period 30 Haz 2026 · filed 04 Ağu 2026

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