Valuation

BZUNBaozun Inc

StockNasdaqChinaConsumer discretionaryEU retail investors: available

−0.6% today · +6.2% over a year

4/10 A 1–10 summary of how an instrument compares with similar ones (same sector and region) by published rules. It describes today's data; it is not a price forecast. More in the glossary → «Balanced» — higher than 54% of the instruments we score

Trend: among the best of its peers; Stability: among the weakest; priced lower than most peers. No dividend.

Baozun Inc (BZUN) valuation against sector peers: P/B 0.4, EV/EBIT 29.6, free-cash-flow yield 23.6%, P/S 0.1.

Ratios vs sector

Medians of Consumer discretionary companies in the same region (stocks and REITs).

Lower P/E, P/B, P/S and EV/EBIT mean cheaper; higher yields, returns and margins mean more for the price. Negative multiples (losses) are left out of the medians.
MetricBZUNSector medianvs median
P/E—20.3 · n=25—
P/B0.42.4 · n=2885% below
P/S0.11.5 · n=3291% below
EV/EBIT29.617.9 · n=2266% above
Free-cash-flow yield23.6%5.6% · n=29320% above
Dividend yield0.00%1.41% · n=106100% below
Return on equity−6.4%12.5% · n=36151% below
Return on invested capital1.5%10.9% · n=3487% below
Gross margin74.1%51.7% · n=3543% above
Net debt / EBITDA−5.200.51 · n=311,120% below

Value factor: 69 of 100 within the peer group. Full score breakdown →

Sector peers

The largest companies of the same sector and region.

MELIMercadoLibre Inc41.19.529.315.8%0.0%5/10
RACEFerrari N.V.41.717.132.32.8%1.0%5/10
RACEFerrari N.V.41.517.032.12.8%1.0%9/10
JDJD.com14.41.367.54.0%3.5%2/10
IHGInterContinental Hotels Group plc39.1—27.32.9%1.0%10/10
CPNGCoupang, Inc.—10.4—−1.4%0.0%1/10
QSRRestaurant Brands International Inc.18.06.915.55.8%3.3%2/10
ASAmer Sports Inc.42.43.126.22.8%0.0%2/10
MGAMagna International Inc.21.11.4—13.1%3.2%8/10
YUMCYum China Holdings16.83.112.25.6%2.0%9/10

Fiscal-year history

From annual SEC filings; each bar is a fiscal year, labelled by the year it ended.

Filings: U.S. SEC EDGAR · ratios computed by AI-Stock Invest from public filings and end-of-day prices · latest period 31 Dec 2025 · filed 23 Apr 2026