Instrument overview
DEODiageo plc
StockNYSEUnited KingdomConsumer staplesEU retail investors: available
+3.9% today · +7.4% over a year
1/10 A 1–10 summary of how an instrument compares with similar ones (same sector and region) by published rules. It describes today's data; it is not a price forecast. More in the glossary → «Balanced» — higher than 15% of the instruments we score
Priced higher than most peers (P/E 101.0). Dividend yield 2.05%.
Diageo plc (DEO) belongs to the Consumer staples sector and is listed on NYSE; country: United Kingdom. Its market value is about €211.7B. Over the past 12 months the price changed by +7.4%, with an annualised volatility of 35% and a largest fall of 29%.
Smart Score
How it is scored →Weights for long-horizon accumulation: more quality and trend, no dividend requirement. These are three ways to weigh the same factors, not three properties of the instrument; Income compares within the sector, so a low yield can still score high. More in the glossary →1/10
Default weights: value, quality, trend, stability and dividend safety together. These are three ways to weigh the same factors, not three properties of the instrument; Income compares within the sector, so a low yield can still score high. More in the glossary →1/10
Weights for income: dividend safety counts most; shown for dividend payers only. These are three ways to weigh the same factors, not three properties of the instrument; Income compares within the sector, so a low yield can still score high. More in the glossary →1/10
The Smart Score (1–10) describes how this instrument compares with its peers on published, rules-based measures of value, quality, trend, stability and dividend safety. It is not a forecast and not personal advice.
Compared with: all companies in United Kingdom (n = 137)
Current rating first published: · last recomputed · rating log
Factor scores
How cheap the company is versus peers: earnings, cash flow, book value and sales relative to its price. More in the glossary →better than 10% of peers
Profitability, balance-sheet safety, growth and capital discipline versus peers. More in the glossary →better than 30% of peers
Price trend over the last 12 and 6 months (excluding the last month) and distance from the 52-week high. More in the glossary →better than 47% of peers
Lower price swings, lower market sensitivity (beta) and shallower drawdowns score higher. More in the glossary →better than 42% of peers
0–100 points: payout versus earnings and cash flow, debt, cut history, years without a lower dividend and how stretched the yield looks. More in the glossary →better than 36% of peers
Percentiles within the peer group (100 = the best of its peers); dividend safety in points.
Main drivers
- Gross profit growth / assets (5 y)weighs on the score · better than 17% of peers
- Betasupports the score · better than 82% of peers
- Max drawdown (3 y)weighs on the score · better than 20% of peers
Red flags and notes
- Caution. Dividend Safety below 40 points. More in the glossary → Dividend Safety below 40 points.
Our rules see a meaningful risk that this dividend is cut.
Price chart
Interactive chart by TradingView: exchange prices are delayed, crypto and currencies are live.
Key metrics
Valuation
- P/E
- 101.0
- P/B
- 21.4
- P/S
- 8.5
- EV/EBIT
- 59.7
- Market cap (EUR)
- €211.7B
Profitability and debt
- Return on equity
- 24.0%
- Return on invested capital
- 10.3%
- Gross margin
- 43.5%
- Net debt / EBITDA
- 3.16
Dividends
- Dividend yield
- 2.05%
- Payout ratio
- 189%
- 5-year dividend growth (per year)
- −13.0%
- Years without a lower dividend
- 0
Returns and risk
- 1 day
- +3.9%
- 1 month
- +16.8%
- 1 year
- +7.4%
- Volatility, 1 yr
- 34.9%
- Max drawdown, 1 yr
- −29.0%
- Beta
- 0.78
Ratios from SEC filings and end-of-day prices; returns are price changes without dividends.
Similar companies
Same sector and region, closest in market value.
| ABIAnheuser-Busch InBev SA/NV | 6/10 | 1.5% | 41.4% |
|---|---|---|---|
| BUDAnheuser-Busch InBev | 6/10 | 1.3% | 37.2% |
| ULVRUnilever plc | 8/10 | 3.3% | 1.2% |
| BATSBritish American Tobacco plc | 5/10 | 5.2% | 13.9% |
| BTIBritish American Tobacco | 6/10 | 5.2% | 25.9% |
| DGEDiageo plc | 4/10 | 2.0% | 4.1% |
| HLNHaleon plc | 9/10 | 2.1% | −4.6% |
| JBSJBS N.V. | 1/10 | 7.7% | 4.5% |
News and filings
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 5 Nov 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 5 Nov 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 2 Nov 2026
- India Scotch probe of Diageo , Pernod undermining India - UK pact benefits : Report
A headline from a named media outlet. We link to it and do not check it.moneycontrol.com · 24 Oct 2026
- Zana Möhlmann from Singapore crowned Global Bartender of the Year 2026 at the prestigious Diageo World Class Global Finals event in Edinburgh
A headline from a named media outlet. We link to it and do not check it.elliotlakestandard.ca · 23 Oct 2026
- Zana Möhlmann from Singapore crowned Global Bartender of the Year 2026 at the prestigious Diageo World Class Global Finals event in Edinburgh | Company Announcement
A headline from a named media outlet. We link to it and do not check it.investegate.co.uk · 23 Oct 2026
- Scotch imports by Pernod Ricard , Diageo under tax probe - How is it linked to India - UK trade deal ? All you need to know
A headline from a named media outlet. We link to it and do not check it.livemint.com · 21 Oct 2026
- Diageo , Pernod Scotch imports under investigation in India
A headline from a named media outlet. We link to it and do not check it.just-drinks.com · 20 Oct 2026
- Pernod Ricard : India probes Pernod Ricard , Diageo over Scotch whisky imports under united kingdom trade pact
A headline from a named media outlet. We link to it and do not check it.timesofindia.indiatimes.com · 19 Oct 2026
- Pernod Ricard , Diageo face India tax probe over Scotch whisky imports under united kingdom trade deal
A headline from a named media outlet. We link to it and do not check it.moneycontrol.com · 19 Oct 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 13 Oct 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 1 Oct 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 30 Sep 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 23 Sep 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 1 Sep 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 18 Aug 2026
- DIAGEO PLC: 20-F — Annual report of a foreign private issuer for the period ending 30 Jun 2026
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 18 Aug 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 18 Aug 2026
- DIAGEO PLC: 6-K — Report of a foreign private issuer
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 18 Aug 2026
What the marks mean
- FactA filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.
- Media reportA headline from a named media outlet. We link to it and do not check it.
- RumourUnconfirmed: the headline itself hedges (“reportedly”, “sources say”, “in talks”), names no publisher, or comes from a news aggregator or an automated republisher.
Source: Filings: U.S. SEC EDGAR · News index: The GDELT Project (gdeltproject.org). The tone is scored automatically from the headline and can be wrong.
Score changes in the last 12 months
Every published rating and change, logged when it was published (EU Market Abuse Regulation).
Show the log: 8 entries
| Date | Event | Balanced | Growth · Income | Warnings | Price at publication |
|---|---|---|---|---|---|
| Rating change | 2 → 1/10 | 1 · 1 | — | Available with Invest Pro | |
| Rating change | 1 → 2/10 | 1 · 1 | — | Available with Invest Pro | |
| Rating change | 2 → 1/10 | 1 · 1 | — | Available with Invest Pro | |
| Rating change | 1 → 2/10 | 1 · 1 | — | Available with Invest Pro | |
| Rating change | 2 → 1/10 | 1 · 1 | — | Available with Invest Pro | |
| Rating change | 1 → 2/10 | 1 · 1 | — | Available with Invest Pro | |
| Rating change | 2 → 1/10 | 1 · 1 | — | Available with Invest Pro | |
| First rating | 2/10 | 2 · 1 | Available with Invest Pro |
Ratings are rules-based descriptions, valid until the next scoring run (about 06:20 and 21:50 UTC) and the same for every visitor.
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