Choice Hotels International In (CHH) valuation against sector peers: P/E 25.9 (sector median 18.3), P/B 40.4, EV/EBIT 19.7, free-cash-flow yield 2.8%, P/S 3.3.

Ratios vs sector

Medians of Consumer discretionary companies in the same region (stocks and REITs).

Lower P/E, P/B, P/S and EV/EBIT mean cheaper; higher yields, returns and margins mean more for the price. Negative multiples (losses) are left out of the medians.

Metric	CHH	Sector median	vs median
P/E	25.9	18.3 · n=193	42% above
P/B	40.4	2.6 · n=203	1,424% above
P/S	3.3	1.2 · n=229	173% above
EV/EBIT	19.7	15.6 · n=173	27% above
Free-cash-flow yield	2.8%	5.6% · n=224	50% below
Dividend yield	0.96%	0.00% · n=245	—
Return on equity	146.5%	14.1% · n=210	940% above
Return on invested capital	13.7%	12.0% · n=195	14% above
Gross margin	—	40.5% · n=195	—
Net debt / EBITDA	4.57	1.13 · n=176	303% above

Lower P/E, P/B, P/S and EV/EBIT mean cheaper; higher yields, returns and margins mean more for the price. Negative multiples (losses) are left out of the medians.

Value factor: 19 of 100 within the peer group. Full score breakdown →

Sector peers

The largest companies of the same sector and region.

Instrument	P/E	P/B	EV/EBIT	Free-cash-flow yield	Dividend yield	Smart Score
AMZNAmazon.com	21.4	4.7	28.3	−1.6%	0.0%	4/10
TSLATesla	464.4	16.7	420.5	0.2%	0.0%	1/10
HDThe Home Depot	24.8	21.2	19.0	4.3%	2.6%	6/10
MCDMcDonald’s	22.1	—	18.2	3.8%	2.6%	7/10
TJXTJX	25.0	14.3	—	3.9%	1.6%	8/10
LOWLowe's	19.7	—	16.0	5.4%	2.1%	3/10
SBUXStarbucks Corporation	62.9	—	45.2	2.9%	2.3%	4/10
BKNGBooking	16.9	—	13.7	7.6%	1.0%	9/10
ABNBAirbnb, Inc	35.4	12.2	33.0	—	0.0%	8/10
MARMarriott International	40.5	—	28.5	3.2%	0.7%	8/10

Fiscal-year history

From annual SEC filings; each bar is a fiscal year, labelled by the year it ended.

Filings: U.S. SEC EDGAR · ratios computed by AI-Stock Invest from public filings and end-of-day prices · latest period 30 Sep 2026 · filed 02 Nov 2026

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