GISGeneral Mills
−1.8% today · −20.5% over a year
1/10 A 1–10 summary of how an instrument compares with similar ones (same sector and region) by published rules. It describes today's data; it is not a price forecast. More in the glossary → «Balanced» — higher than 13% of the instruments we score
Quality: among the weakest; priced higher than most peers. Dividend yield 7.00%.
General Mills (GIS) belongs to the Consumer staples sector and is listed on NYSE; country: United States. Its market value is about €16.7B. Over the past 12 months the price changed by −20.5%, with an annualised volatility of 31% and a largest fall of 33%. Hard red flags in our rules-based screen: Yield trap.
Smart Score
How it is scored →The Smart Score (1–10) describes how this instrument compares with its peers on published, rules-based measures of value, quality, trend, stability and dividend safety. It is not a forecast and not personal advice.
Compared with: Consumer staples companies in USA (n = 95)
Current rating first published: · last recomputed · rating log
Factor scores
Percentiles within the peer group (100 = the best of its peers); dividend safety in points.
Main drivers
- Gross profit growth / assets (5 y)weighs on the score · better than 14% of peers
- 12-month trend (ex last month)weighs on the score · better than 14% of peers
- Net debt / EBITDAweighs on the score · better than 10% of peers
Red flags and notes
- Serious warning. Yield at least twice the peer median while the payout is not covered or debt is high. More in the glossary → Yield at least twice the peer median while the payout is not covered or debt is high.
- Caution. Dividend Safety below 40 points. More in the glossary → Dividend Safety below 40 points.
- Caution. Net debt above 4× EBITDA or interest cover below 2×. More in the glossary → Net debt above 4× EBITDA or interest cover below 2×.
A high yield is not a high return: payouts can come from your own capital and can be cut.
Our rules see a meaningful risk that this dividend is cut.
Price chart
Interactive chart by TradingView: exchange prices are delayed, crypto and currencies are live.
Key metrics
Valuation
- P/B
- 2.5
- P/S
- 1.0
- Free-cash-flow yield
- 8.3%
- Market cap (EUR)
- €16.7B
Profitability and debt
- Return on equity
- −10.6%
- Return on invested capital
- −0.9%
- Gross margin
- 33.6%
- Net debt / EBITDA
- 37.68
Dividends
- Dividend yield
- 7.00%
- 5-year dividend growth (per year)
- 3.6%
- Years without a lower dividend
- 2
Returns and risk
- 1 day
- −1.8%
- 1 month
- +10.1%
- 1 year
- −20.5%
- Volatility, 1 yr
- 30.7%
- Max drawdown, 1 yr
- −33.3%
- Beta
- 0.42
Ratios from SEC filings and end-of-day prices; returns are price changes without dividends.
Similar companies
Same sector and region, closest in market value.
| BGBunge Global | 1/10 | 2.8% | 9.6% |
|---|---|---|---|
| PFGCPerformance Food Group Co | 4/10 | 0.0% | 13.2% |
| TSNTyson Foods | 1/10 | 3.4% | 17.6% |
| USFDUS Foods Holding Corp | 8/10 | 0.0% | 49.6% |
| SJMJM Smucker | 3/10 | 3.3% | 29.6% |
| BF.BBrown-Forman | 7/10 | 3.0% | 18.1% |
| BJBJs Wholesale Club Holdings, Inc. | 10/10 | 0.0% | 20.1% |
| CARTMaplebear Inc. | 9/10 | 0.0% | 59.1% |
News and filings
- GENERAL MILLS INC: 8-K — Charter or bylaw amendment; shareholder vote results
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 2 Oct 2026
- GENERAL MILLS INC: 8-K — Director or officer change
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 30 Sep 2026
- GENERAL MILLS INC: 10-Q — Quarterly report for the period ending 30 Aug 2026
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 23 Sep 2026
- GENERAL MILLS INC: 8-K — Results of operations
A filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.SEC EDGAR · Filing · 23 Sep 2026
What the marks mean
- FactA filing (SEC EDGAR) or an exchange notice (Moscow Exchange): the issuer's or the exchange's own statement.
- Media reportA headline from a named media outlet. We link to it and do not check it.
- RumourUnconfirmed: the headline itself hedges (“reportedly”, “sources say”, “in talks”), names no publisher, or comes from a news aggregator or an automated republisher.
Source: Filings: U.S. SEC EDGAR. The tone is scored automatically from the headline and can be wrong.
Score changes in the last 12 months
Every published rating and change, logged when it was published (EU Market Abuse Regulation).
Show the log: 3 entries
| Date | Event | Balanced | Growth · Income | Warnings | Price at publication |
|---|---|---|---|---|---|
| Rating change | 1/10 | 1 · 1 | Available with Invest Pro | ||
| Rating change | 1/10 | 1 · 1 | removed: Payout above earnings | Available with Invest Pro | |
| First rating | 1/10 | 1 · 1 | Caution. Dividends exceed earnings or free cash flow. More in the glossary → | Available with Invest Pro |
Ratings are rules-based descriptions, valid until the next scoring run (about 06:20 and 21:50 UTC) and the same for every visitor.
Withdraw from contract here · EU consumers: 14 days to withdraw from a purchase.